Netflix® Login

Have you seen the new Netflix website redesign? What do you think? Depending on who you ask, you get different answers. What’s the web community saying?

Customers: Make yourself heard below, but in general Netflix customers like the new page, especially because it makes the Member Sign In link very prominent and easy to get to. The Netflix login section is highly visible from a navigational standpoint as the login link is prominent and near the top of the page.

Online Gurus: In general online marketers, designers, and Silicon Valley types love the new Netflix redesign because it employs A/B testing, multivariate testing, and a site refresh. Basically Netflix is testing how customers respond to their change in design. So just how does Netflix manage changes to its site and know that its actually working?

Netflix likely has two primary goals with its website optimization. First, it is looking to maximize the number of new free trials for the Netflix service. They then measure the percentage of these customers that convert into paying subscribers and are retained over time. Extensive cohort analysis, A/B testing, and loyalty marketing is practiced in an effort to keep these customers engaged and using their Netflix service.

The second goal Netflix likely has is to improve customer experience–they probably measure this by how easy it is for customers to login to their Netflix service and begin streaming their favorite movies.

Tools: Netflix is a huge advertiser, frequently landing on the top list of display and even search advertisers. Since Netflix needs a lot of customers, they have many channels to drive performance for their business. They likely employ PPC search marketing, display media, affiliates, partnerships, and other integrations to keep new customers coming to Netflix.

Blogs: Since the Netflix coup de grace, the press has been less willing to write about online media’s former golden boy.

Now that Blockbuster is going into bankruptcy and the courts are duking it out on whether the company is liquidated or it continues operations, we thought we’d share our thoughts on Netflix competitors.

Hulu: Hulu Plus is a great video on demand service that will let you watch thousands of films and TV shows. Hulu Plus offers unlimited instant streaming for $7.99 per month. Some customer reviews of Hulu Plus say that Hulu has far less video content than Netflix, so consider that before signing up for the service, or better yet, try it free.

Apple: You can watch Netflix on Apple devices like your iPhone or iPad, but Apple also has iTunes. With iTunes you can buy movies on an a la carte basis. iTunes is a great way to watch movies on your iPad, which we do usually when we’re going on trip or getting on a plane.

Amazon: Amazon Prime is a great service. Not only do you get free shipping and special offers from Amazon, but you can have your own online movie queue very similar to what Netflix offers. With Kindle Fire and other Amazon devices coming out, Amazon will probably expand their selection of media.

Redbox: Redbox is a good service and is convienent if you’re a more casual movie watcher.  Pick up a Redbox movie on your way home from the grocery store–it’s fun and easy, but best of all it doesn’t come with a monthly bill! You may have noticed that a ton of Redbox kiosks got replaced in your local grocery store with Blockbuster stations.

Google: The YouTube property has been in existence for a while now–but aren’t you tired of watching clips and Charlie bitting his finger? YouTube isn’t really for serious movie watchers and cinema lovers.

Comcast: Comcast has a great cable and internet service (yes they have poor customer service) but sometimes it’s hard to use. Netflix is much easier to use especially because you can run it on your iPhone and iPad.

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2011 saw a ton of new Netflix competitors come on the scene. Netflix isn’t the only game in town–we’ve got RedBox, Hulu, Amazon, Apple, YouTube, and don’t forget video on demand. Netflix stock is on a tear today, jumping almost 20%, a huge increase off a great quarterly earnings announcement.  Wall Street is reacting very positively–a ton of individual investors who own Netflix in their Roth IRAs and 401Ks are making a bundle of cash today!  But so what, that’s just expectations, the simplest question that will tell us how Netflix will fare in the future is, “How likely would you be to recommend Netflix to a friend?” Let us know in the comments below!