Have you seen the new Netflix website redesign? What do you think? Depending on who you ask, you get different answers. What’s the web community saying?
Customers: Make yourself heard below, but in general Netflix customers like the new page, especially because it makes the Member Sign In link very prominent and easy to get to. The Netflix login section is highly visible from a navigational standpoint as the login link is prominent and near the top of the page.
Online Gurus: In general online marketers, designers, and Silicon Valley types love the new Netflix redesign because it employs A/B testing, multivariate testing, and a site refresh. Basically Netflix is testing how customers respond to their change in design. So just how does Netflix manage changes to its site and know that its actually working?
Netflix likely has two primary goals with its website optimization. First, it is looking to maximize the number of new free trials for the Netflix service. They then measure the percentage of these customers that convert into paying subscribers and are retained over time. Extensive cohort analysis, A/B testing, and loyalty marketing is practiced in an effort to keep these customers engaged and using their Netflix service.
The second goal Netflix likely has is to improve customer experience–they probably measure this by how easy it is for customers to login to their Netflix service and begin streaming their favorite movies.
Tools: Netflix is a huge advertiser, frequently landing on the top list of display and even search advertisers. Since Netflix needs a lot of customers, they have many channels to drive performance for their business. They likely employ PPC search marketing, display media, affiliates, partnerships, and other integrations to keep new customers coming to Netflix.
Blogs: Since the Netflix coup de grace, the press has been less willing to write about online media’s former golden boy.
Stinks
your new web site suck swamp water, it is horrid, I am trying to report a problem and find no way to do it. THIS STINKS.
If I could log in it would be great, no luck…
I am paying for Netflix Plus and can not find a way to sign onto it. At one time I was able to watch Netflix plus I was watching it on my laptop, then the hard drive broke. Since that time I can not find how to sign onto Netflix plus. I brought an Ipad and unable to find a sign in screen.
I think I am going to cancl netflix plus
i don’t like it worth a damn you should have left the way was you sure know how to scrue thingsw up i can’t evren get on now
if i knew how tyo stop betting net flix i would quit this outfit
When are webmasters going to learn that change is not usually a good thing. Facebook just changed their format to “TimeLine”. I hate it, it’s awful, it’s confusing and why the change? Now Netflix has done them one better. Your site doesn’t even work but I bet you take your money anyway. IF SOMETHING WORKS DON’T FIX IT!!!
I’m a first month newbie to netflix and am having the same problems that everyone is speaking of. I wonder how many new customers Netflix is losing because of this unresolved problem?
I do not like the new website. I can’t search for movies the way I used to. When I log on, I only get a few categories and can’t figure out how to see all the movies available. What a mess-why change something that was working? Haven’t seen one positive comment. I am ready to cancel my subscription.
This site sucks and we are probably cancelling Netfucks!