Comscore recently released figures for the US, display advertising market. You won’t be surprised to hear that Netflix was among top companies like AT&T, Scottrade, Verizon, Experian, Progressive, and Apollo Group. Netflix is the 7th largest online advertiser in the US! Wow. Last year, according to the Netflix 10-K filing with the Securities and Exchange Commission (this is a financial report that lists all of Netflix’s costs and revenues generating during their last fiscal year) the company spent a whopping $294 million in marketing expenditure, most of which went to online marketing and paying their affiliates. That’s a huge amount of marketing spend, putting Netflix in the top bracket with the world’s largest advertisers, mostly from the financial services sector.
Top tier advertisers are a mix of consumer technology goods and financial services like online stock trading, credit report services, and insurance services. Netflix should be honored to be among the largest and most highly regarded services in the US!
New Releases This Week- A Common ManA top cop in Colombo, Indonesia, gets a call from an anonymous bomber who's holding the city hostage for the release of four imprisoned terrorists. As the countdown begins, the authorities race to track down the caller and save Colombo. […]
- The Last StandArnold Schwarzenegger plays a border town sheriff who's taken up his post after tragic events brought an end to his tenure with the LAPD. But his quiet life is interrupted when a drug boss escapes FBI custody and flees straight toward his town. […]
- This Girl Is BadassMartial artist JeeJa Yanin takes her skills to the next level as a girl whose life turns upside-down when she's hired as a bike messenger to transport smuggled goods to a group of ruthless gangsters. […]
- Return to Nim's IslandYoung Nim Rusoe's adventures continue in this sequel as she and her father take on developers planning to transform their island home. While her father is away pursuing their cause, Nim begins a search for endangered animal species. […]
- A Haunted HouseIn this spoof of horror films like Paranormal Activity, Marlon Wayans stars as an immature guy who's frightened when he learns the girlfriend who just moved in with him has been possessed by a demonic spirit. […]
- Stand Up GuysThis tough-guy comedy follows the rambunctious reunion between three retired gangsters and their reminiscences of wild times and crimes gone by. Energized by their own memories, the drunken friends unwisely undertake a reckless criminal adventure. […]
- Struck by LightningAmbitious high school senior Carson Philips is bent on escaping his narrow-minded hometown for college. His last few weeks of school unwind in flashback -- until the fateful day when lightning strikes. […]
- Neighboring SoundsA disparate group of upper-middle-class neighbors, including a lonely housewife and a proud grandfather, fear that their apartment building will be overrun by criminals and hire a private security firm, but the watchmen only heighten the problem. […]
- Promised LandTaking advantage of hard economic times, two salespeople for a natural gas company come to a small town to buy drilling rights from the residents. To their surprise, a local schoolteacher mobilizes a campaign aimed at blocking the company's plans. […]
- The ABCs of DeathTwenty-six masters of the horror genre were each given a letter of the alphabet around which to concoct a story about death in this audacious anthology film that explores the terrifying, humorous and poignant aspects of the journey we all must take. […]
- A Common Man
You seam to have me on two accounts The one I sing for was a USA email. katoreid@ecco.conYou have me on my Canadain email.witch is katoreid@yahoo.ca.You are telling me I have the wrong account.I sing up in Jan.for free month usa account.I was out of Canada from Sep10,2012 to Dec.4 2012. Can we please clear up this mess.
Peggy-Jo Reid